Why Did They Break Up?

Own pre-production end-to-end for this video-first brand — building the talent tracking system, sourcing guests, crafting story arcs, and serving as the liaison between talent and production. Orchestrated live events at Washington Square Park and On Air Fest, extending the brand beyond digital into real community engagement.

• •639K TikTok views, 390K YouTube impressions
• •30+ talent meetings in one month
• •Orchestrated 2 live events: Washington Square Park and On Air Fest
• •Built complete talent tracking and pipeline system